With more than 15 years in the industry, OMX Graphics has seen motocross design evolve through countless trends, color combinations and creative directions. Since launching in 2011, the company has worked with more than 40,000 riders worldwide, building a collection of over 200 designs while constantly searching for new ideas.
But what actually goes into creating fresh motocross graphics? Where does the inspiration come from, and what separates a good-looking graphics kit from one that can handle real riding?
Let's take a closer look at the creative process behind OMX Graphics and how the company approaches design, customization and material quality.
Motocross Design Trends: More Than Just Following the Crowd
Motocross graphics have come a long way from traditional factory-inspired designs. While classic racing aesthetics remain popular, riders are increasingly exploring different ways to express their personalities.
At OMX Graphics, several creative directions are shaping the latest collections.
Minimalist designs use clean lines, carefully selected colors and balanced compositions to create a sharp, modern appearance. On the opposite end of the spectrum, aggressive designs combine oversized elements, contrasting colors and unconventional shapes to create something that immediately grabs attention.
Retro-inspired graphics are also finding their place, bringing back nostalgic color combinations and visual elements with a contemporary twist.
Another interesting direction involves blending influences from outside motocross. Streetwear, motorsports, digital art and even contemporary architecture can introduce unexpected ideas into a graphics kit.
The challenge is finding the right balance between following trends and developing something original.
A design should feel fresh when it launches, but it should also look great several seasons later.
Where Do Fresh Motocross Graphics Ideas Come From?
One of the biggest misconceptions about designing motocross graphics is that inspiration comes exclusively from other motorcycles.
For the OMX Graphics design team, almost anything can become the starting point for a new collection.
An interesting color combination spotted on a sports car, the typography on a vintage racing poster or the geometric patterns of a modern building can all inspire a completely different visual direction.
Sometimes, the creative process begins with something as simple as a particular shape or an unusual combination of colors.
Other times, it starts with a specific feeling the designers want to communicate.
The recently introduced Miami design, for example, explores a vibrant, playful direction, drawing inspiration from the colors and atmosphere associated with Miami. Meanwhile, designs such as Airborne take a different approach, using their own distinctive graphic language and visual identity.
The team constantly experiments with proportions, typography, layering and color relationships. Ideas are tested, refined and sometimes completely reworked before becoming part of the collection.
With more than 200 available designs, maintaining originality is an ongoing challenge. The objective isn't simply to produce more graphics. It's to introduce something that adds a genuinely different option to the lineup.
And occasionally, the most interesting ideas emerge when the designers deliberately move away from established motocross aesthetics.
Vote on your favorite OMX design
Tap a design to see it on a bike, and switch between its two versions. When you have a favorite, submit your vote to see which design is winning.
Why Material Quality Matters Just as Much as Design
Even the most impressive graphics are only as good as the materials they're printed on.
Motocross is particularly demanding on adhesive graphics. Constant contact with riding boots, knee braces, mud, water and repeated pressure washing creates conditions that ordinary decorative vinyl simply isn't designed to handle.
That's why material selection is an essential part of the manufacturing process.
OMX Graphics uses professional grade material with a total thickness of 21 mil, combining a 6 mil printable vinyl layer with a 15 mil protective overlaminate.
An OMX kit: 21 mil
Other kits in the market: 16 mil
Drawn to scale, enlarged. Motocross kits are commonly sold from about 16 to 21 mil. A 16 mil kit puts a 10 mil overlaminate on a 6 mil print, so an OMX kit has half again as much wear layer. A mil is one thousandth of an inch: 21 mil is 0.021 inches, about half a millimeter.
The thick laminate helps protect the printed design from the wear associated with regular riding, while the flexible construction allows the graphics to follow the complex contours of motorcycle plastics.
Adhesive performance is equally important. Strong adhesion helps keep graphics securely attached, particularly around curved surfaces and edges.
The material also features FLO Technology, which allows trapped air to escape during installation, making it easier to achieve a smooth, bubble-free finish.
For riders, the benefits are straightforward: easier installation, reliable adhesion and graphics designed to withstand demanding riding conditions.
Ultimately, premium materials aren't simply about appearance. They're about ensuring that a bike continues to look good long after the graphics have been installed.
Free Customization: Making Every Design Your Own
Not every rider wants to start with a completely blank canvas. Sometimes, an existing design is almost perfect but needs a different color combination, a personal number or a few additional details.
That's where customization becomes an important part of the process.
At OMX Graphics, every premade design is fully customizable for free.
Riders can change colors, add their names and race numbers, incorporate personal or sponsor logos and request other adjustments to create a look that fits their preferences.
The process is designed to give customers control over the final result without requiring them to have graphic design experience.
After an order is placed, the design team prepares a digital preview and sends it to the customer for approval. Riders can then request unlimited revisions until they're satisfied with the design.
Only after the final artwork has been approved does the kit move into production.
For those who want something completely different, OMX Graphics also offers fully custom mx graphics kit options, developed from scratch around the rider's ideas, references and personal preferences.
Whether it's a coordinated team appearance or an individual project, the goal is to make the creative process accessible to every rider.
Build your inspiration board
Pick the pictures that feel like your bike and tell us what you ride. Your picks are turned into an email describing the look you are after, ready to send to the OMX design team.
Finding the Right Balance Between Style and Function
A successful graphics kit needs to do more than look impressive on a computer screen.
Every motorcycle has its own plastic shapes, curves and proportions. A composition that works perfectly on one model might require significant adjustments to work on another.
This is why motorcycle-specific templates and careful positioning are essential parts of the design process.
Logos, numbers, typography and other visual elements need to remain balanced once the graphics are installed. Important details shouldn't disappear around sharp bends or become distorted by the shape of the plastics.
It's a combination of creative design and technical preparation, with both playing equally important roles in the final product.
What's Next for Motocross Graphics?
Motocross design will continue to evolve as new influences, technologies and rider preferences emerge.
For OMX Graphics, the objective remains the same as it was when the company started in 2011: keep experimenting, explore new creative directions and give riders more ways to express themselves.
Some riders will always prefer the timeless appearance of traditional racing graphics. Others will gravitate toward unconventional colors, experimental typography or something nobody else at the track has.
And that's exactly what makes motocross design interesting.
There isn't one correct way to build a great-looking bike.
The best graphics are the ones that reflect the person riding it.
Explore the latest dirt bike graphics collections and customization options at OMX Graphics.
Find a motocross track near you on Full Throttle.
This article was written by OMX Graphics in collaboration with Full Throttle.
